Product & Project work is full of patterns

Most people learn them the hard way.
A practical reference for engineers moving into product, new product managers finding their footing, and founders deciding without a playbook.

Laws, effects, and principles organized into six categories.

Ready to work?

Recognizing a principle in hindsight is easy, while applying it in the room, with high stakes and incomplete information, is a skill that grows with practice. Let's build MVPs, prototypes, backlog, individual/team training sessions:
  • Read the context
  • Frame the problem
  • Make the call
  • Ship and learn
Our sessions together are built around decisions you practice making, so the ideas stick because you have used them.
Bridging the gap between building & thinking

Built by someone who learned this the hard way

I'm Edgardo "Edo" Bermudez. For 16 years I have worked where engineering meets product, from mobile apps in Latin America to delivery teams at big companies in Europe, and along the way I have watched smart people (myself included) make mistakes they could have avoided.

I built this site because the gap between knowing a principle and using it under pressure is where many engineers, new product managers, and tech founders get stuck.

Everything here is designed to close that gap.
Do not hesitate

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